Being Green Has Become a Competitive Edge Burton Group Offers Tips on How Enterprise Organizations can "Cash In" on this Trend

Burton Group, an IT research firm focused on enterprise infrastructure technologies, has published a series of blogs and podcasts focused on practical tips enterprise organizations can leverage to capitalize on the green computing trend.

According to Drue Reeves, research director of Burton Group's Data Center Strategies service, The impact of power and cooling requirements for data centers, server sprawl, and limited IT budgets are affecting the enterprise organization's ability to conduct business. The bottom line is the driving factor behind an organization's motivation to evaluate the benefits of green computing.

In a recent podcast with analyst Andrew Kutz, Reeves points out there are many creative ways IT professionals can demonstrate how green computing can affect the bottom line, including reduction in operating costs, cashing in on utility rebates, all while helping the businesses achieve an environmentally friendly image.

Kutz offers a list of practical tips IT organizations can leverage to be green:

• Carbon Neutrality Invest in carbon-free initiatives to offset your own carbon production
• Independent hardware vendor (IHV) recycling programs Return products to your IHV rather than disposing of them
• Utilize CPU stepping Almost 10% of all power use comes from CPUs, throttle down to a lower frequency to lower power consumption
• Pressure IHV to produce more energy efficient products It is up to the consumers to demand green products from IHVs
• Check with local utility providers for incentives programs with regards to consolidation and variable frequency drivers (VFD) installed in fans PG&E and Austin Energy offer rebates for companies that use VFDs.