Professional Development

The Abstracts

Trustology - The Secret Sauce of Productive Teams and Profitable Organizations

David Deming Download

Trust Technology is a revolutionary technology that will propel your organization to profit and productivity. Trust Technology will run on any operating system, any hardware platform, and requires no license fees or upgrades. This tutorial investigates how trust impacts the organization at all levels. Trust is the foundation of every single relationship in our lives, from the corporate CEO to the individual team member and it even includes the relationship between the products or services that the organization provides and the customers that buy or use them. This tutorial will provide the participant with an opportunity to gain a fundamental understanding of trust and how to cultivate a trust-based environment that will propel the organization to the next level.

Learning Objectives:

1. The impact of distrust (or the lack of trust) on an organization can and does affect corporate profits
2. While there are numerous types of trust, only authentic trust can create healthy relationships that thrive and prosper
3. The foundational elements to build and maintain a trust-based organization are commitment, openness, responsibility and integrity

 

Best Practices for Innovation

Lynne VanArsdale Download

Three global organizations certify new product development professionals: Product Development and Management Association, Pragmatic Marketing and the Association of International Product Marketing and Management. Learn how the body of knowledge behind these certification programs offers a balance between creativity and focus. Evidence shown proves that the techniques, process and infrastructure offered in this body of knowledge yield significant improvements in product success at major companies and SMBs worldwide. Take-aways help high tech program, development and product managers get the most out of their innovation teams. 

Learning Objectives:

1. Know where to go to obtain proven tools and techniques for innovation
2. Understand the basic structure of and some key concepts/techniques included in the PDMA approach.

 

Marketing for Geeks:  Why You should Care About Storage Services

Harriet Pea Download

For many Hardware and Software product companies it is easy to have blinders on when it comes to  Services.  The reality is that Services makes up roughly 40% of the Total Storage World Wide Market and unlike the storage hardware market, the storage services market  is growing.  In this workshop we will cover market realities and customer requirements from an engineers perspective. If you are an engineer or engineering manager join this class to get a better understanding of the Storage Market and how you help your company grow revenue. 

Learning Objectives:

1. Overview of Storage Markets, Breakout of Markets and their shifts, The Connection between Services and Product Sales
2. Overview of potential Service Strategies, Protecting or Enhancing Products, Independent Service offerings
3. What I can do as an engineer? Designing for Service. Supporting Service Offerings

 

Building Magnificent Technical Presentations

Howard  Goldstein Download

Soft Skills Development for the Technical Professional is often overlooked and underestimated in terms of the critical skills needed by technical professionals for success.  Like a computer system requiring both hardware and software to provide system benefits, technical professionals need hard skills and soft skills in their Professional Development.

This seminar provides an entertaining and informative set of practical tips and tricks that technical presenters can incorporate and addresses traps that they can fall prey to.  This as a practical approach to integrating commonly used tools and improving both the presentation creation and delivery of technical topics that will appeal to a large segment of SNW attendees.  The ability to build clear technical messages and to communicate those messages is as important as the message itself.
Intended Audience:

1. IS/IT technical staff and managers, integrators, systems engineers and technical marketing personnel.  Anyone who wants to understand more about how one can create and present technical topics effectively from someone who has learned making every mistake in the book yet maintains a successful storage networking education business
    
2. The Syllabus includes:
   • Technical people do it backwards!
   • Gathering acorns!
   • What makes an “atrocious” presentation?
   • Key tips and tricks for buildingsuccessful presentations
   • Avoiding presentation delivery traps
   • Answers vs. Questions Presentations
   • Creation and Delivery
   • The role of the brain
   • Useful Presenter Tool bag items
   • And much more
3. What’s exciting about it, why it’s important, where it’s going?
   • It provides training aimed at technical professionals to improve their presentation creation and delivery skills
   • It’s given by a practicing technical professional with teaching and presentation experience
   • It provides real world, personal examples of “what to do” and “what not to do"