Hands-on-Lab for Developers at SDC

SDC’s in-depth, expert-led interactive Hands-On-Lab for Developers (HOLD) provides companies with an opportunity for SDC attendees to gain maximum exposure to their solutions or technologies in a classroom setting. Organized in conjunction with the SNIA Technical Council and participating SDC sponsors/exhibitors, the HOLD presents developers, engineers, senior technical management, and other interested attendees the rare opportunity to truly "try before you buy."

Participants can test-drive the latest programs, development environments, tools, and techniques in the storage and information management development market today. Skill levels are challenged through personal discovery and hands-on experience. During these sessions, attendees are guided—by sponsoring company’s expert trainers—through a series of exercises that highlight relevant applications.

Themes/topics of the HOLDs are chosen by each sponsoring company, and can cover virtually any subject germane to the conference, such as:

• Development environments:  Requirements and architecture management, change and release management, quality management, and more

• Standards development: CIM, SMASH, SMI, DASH, XAM, and others

• The testing environment: Demonstrating best practices in developing an organization’s software QA strategy

• Storage developer tools: Practical solutions for building storage solutions

As a HOLD sponsor, companies have the opportunity to present several sessions during the conference. Each organization can secure lead generation and follow-up opportunities and supply participants with collateral, curriculum, code samples, and evaluation software.

Sponsor companies provide products used in the HOLD program and help to develop content as part of the curriculum. They are responsible for creating a turn-key classroom environment in which to demonstrate their solutions and applications. HOLD participation is available only to registered attendees of SDC. Classroom sizes are limited; sessions will be filled on a first-come, first-served basis.

Pricing

• Theme Lead Company Sponsorship
• • $5000 per theme
  • $2500 per theme for SDC Sponsors (50% discount per theme for SDC sponsors)
  
  
• Additional HOLD Contributor Companies*
• • $2500 per company/theme

*Company complements and supports an existing HOLD theme sponsor and the solution being demonstrated

HOLD Sponsor Entitlements

• HOLD Theme Lead Company
• Logo attribution on HOLD signage, Conference Guide listing, materials distribution, instructor/support personnel passes (2)


• HOLD Contributor Company
• Logo attribution on HOLD signage, Conference Guide listing, materials distribution, instructor/support personnel passes (1)

Expenses/Responsibilities

HOLD Theme participants (both lead and/or contributor) are responsible for the following:

• Production costs (equipment and materials, shipping and drayage, setup, power, support, internet/telecom surcharges, collateral, etc.)
• Instructional costs (courseware/collateral, instructor(s), etc.)

Note: The pricing quoted above envisions one session lasting up to two hours, or two, one-hour sessions. Additional hour blocks may be purchased on a first-come/first-served basis for $1000/hour. This would enable a sponsor to repeat a course as part of a particular theme or hold an expert-level course as well as an introductory course.

For more information on how vendor companies can participate in this in-depth program that engages the development community contact: Rick Bauer, SNIA Technology & Education Director at 719-884-8900 (rick.bauer@snia.org).