Agenda for 'Powering the Cloud' Events Taking Shape

For Release: 
SNW Europe, Virtualization World and Datacenter Technologies focusing on series of deep dives into the hottest technologies and trends in the industry

London, 23rd August 2012 – The organisers of the SNW Europe, Datacenter Technologies and Virtualization World conferences have announced further details relating to the agenda of the three events taking place at Congress Frankfurt on 30th and 31st October 2012. Under the banner “Powering the Cloud”, the conferences will feature a number of leading analyst houses and independent commentators hosting a series of half-day mini-tracks addressing the key issues and topics affecting most organisations’ IT strategies and needs.

The mini-tracks will each focus on a particular subject and be hosted by an analyst, with a mix of vendor, end-user and, where relevant, SNIA and/or other association content. Each mini-track will close with an open Q&A session for the audience and speakers to exchange views and get questions answered.

Confirmed mini-tracks:

  • Big Data & Analytics chaired by The 451 Group
  • Next Generation Data Protection chaired by IDC Europe
  • The Infrastructure Impact of Virtualization chaired by The Evaluator Group
  • Disaster Recovery Techniques: How to protect your data chaired by Krischer & Associates
  • Cloud Storage and SaaS chaired by The 451 Group
  • Datacenter Networking chaired by Neuralytix
  • Solid State Storage and its Impact on the IT Environment chaired by The Evaluator Group
  • Converged Infrastructures chaired by The 451 Group
  • Data Security in the Cloud chaired by IDC Europe

The organisers will also be hosting a dedicated “Managed Services Summit” aimed at resellers looking to evolve their businesses to deliver managed services to their clients rather than the more traditional product supply and maintenance services. Members of the IT channel community will have the chance to exchange ideas with and ask questions of vendors, industry analysts and their peers and discuss opportunities and best practices of this emerging business model.

The organisers have also released an updated sponsors list which reveals that 30% will be exhibiting in Frankfurt for the first time, while the rest are high-profile vendors who have been returning to the events year after year.

“End-users and resellers have a wide range of events to choose from. That’s why we, as an organising committee, are always adapting our conferences to keep in line with the demands and needs of our target audiences,” said Paul Trowbridge, program director of the ‘Powering the Cloud’ events. “By listening to feedback from sponsors and attendees alike, we are able to ensure that the events are current, topical and that they address the most pressing  challenges facing data centre professionals and channel partners today.”

“The Frankfurt events are well aligned with Emulex’s converged networking strategy. The organisers address a variety of key data centre trends under one common umbrella, giving us the opportunity to reach a wider target audience that is interested in I/O advances for physical and virtual storage, server and networking technology,” said Jason Phippen, senior marketing director EMEA at Emulex, a gold sponsor. “We are particularly looking forward to discussing our vision for Data Centre 2016 and engaging in conversations with customers , partners and peers regarding the evolution of IT and how we can help attendees achieve their own IT data centre transformation goals.”

Confirmed sponsors include:
DataCore Software, Dell, Fujitsu, VMware
Brocade, Emulex, Hitachi Data Systems, Kaspersky Lab, NetApp, Quantum
Amplidata, Avere Systems, CommVault, F5 Networks, Fast LTA, Fusion IO, Intel, LSI,
Methode, Nexenta, Progress DataDirect, QLogic, Riverbed, Rosenberger OSI, SafeNet,
Scality, Smart Storage, SolarWinds, Spectra Logic, STEC, Synology, Trend Micro, Veeam,
Viking Technology, Virtual Instruments, Xsigo
Inktank, LG, Nexenta, NovaStor, PoINT, QNAP, OCZ, qSkills, SmartOptics, Texas Memory Systems, Whiptail

For further information on the conferences please visit, and

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About SNW Europe
Now in its ninth year in Frankfurt, SNW Europe is the largest fully-independent conference where IT managers and professionals can attend SNIA-endorsed education tracks, get hands-on access to a wide range of solutions demonstrations, and mix with industry peers and technology experts who face similar IT storage and data management issues every day. SNW’s unique
association with the European storage user community enables us to bring you a conference program that addresses each of the highest priority issues shared among all types of organisation, both large and small, public and private. So whether you are just embarking on your first consolidated storage resource project or are looking at multi-site business continuity issues
then SNW Europe is the place to be. For further information please visit

About Virtualization World
Virtualization World takes a focussed look at the continuing development of IT virtualization standards and solutions and in particular the emergence of Cloud computing services. The conference and exhibition offer IT professionals a fantastic platform to learn and develop their knowledge of these key technologies in a vendor-independent environment supported by SNIA Europe, the impartial voice of the industry. Over two days, the conference addresses the hottest topics and trends through jargon-free vendor-neutral tutorials and real-life case studies from the desktop through to server and storage virtualization solutions and beyond into the cloud. For
further information please visit

About Datacenter Technologies
Datacenter Technologies brings a focussed conference programme and exhibition to the heart of the European market that addresses the technology standards and solutions that are key to the development and deployment of an effective 21st century data centre. Delivered with the support of the leading suppliers and SNIA Europe, the impartial voice of the industry, Datacenter
Technologies sets out to educate and inform delegates and visitors on the possibilities in making your data centre strategy meet all the current economic, environmental and of course business demands you face today. For further information please visit

Federica Monsone/Moya Galal
A3 Communications
+44 (0) 1252 875 203