Professional Development

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The Abstracts

Can U B Social?  Defining Social Media For Your Organizationtle
Diana Eastty, Marty Foltyn
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Are you weighing the pros and cons of integrating social media into your organization?  In this session, learn about the strengths and shortcomings of popular social media tools.  Examine how companies have attempted to implement social media strategy and policy in their organizations and better understand their successes, common pitfalls, and roadblocks.  Learn how to define your strategy, and tips and techniques to get started.

Learning Objectives

  • Learn about the advantages and disadvantages of social media tools that business can use in their social media strategy 
  • Better understand the opportunities and risks involved in an organization’s social media implementation via case studies of organizations in a variety of vertical markets who have considered social media implementations for their organizations 
  • Better understand how to define a social media strategy and tactics (or not) for your organization