July 2017 Issue

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Hot News

A Bold New Look for the SNIA Website

To better reflect how we’re helping the industry navigate all the changes in storage networking, we’ve given the SNIA website - www.snia.org - a makeover.
It includes a bold new design, intuitive menu navigation, better social media integration, and an easier way to find SNIA’s great vendor-neutral content and standards development work. Visit for the latest on:

  • SNIA News
  • Social Media Updates
  • Technologies and Standards
  • Videos, Blogs, Podcasts and Webcasts
  • Education and Certification
  • Events
  • SNIA Members

Check it out and let us know what you think. We welcome your feedback.

Agenda Now Live for 2017 Storage Developer Conference

The agenda for the SNIA 2017 Storage Developer Conference (SDC) is now available and features over 100 sessions spanning topics including persistent memory-based storage technology, cloud, solid state storage, filesystems, storage management, and much more. View the agenda here
SDC will take place in Santa Clara, CA on September 11-14 and is designed for storage technologists at all levels, from developers to architects to product managers and more. Register before August 11th to save $300 on registration. If you are a SNIA Member, you will receive an additional $200 off of the regular registration rate with your SNIA Member discount. Register today.

New Infographic: Top 3 Reasons to Join SNIA

What are the top reasons companies join SNIA? Find out in this Infographic that illustrates how SNIA members are making a mark on the storage industry, leading with education on all things storage, and collaborating on standards development for 20 years. See what members have to say about the value of their SNIA membership. View Infographic.

SNIA’s 20th Anniversary – Sept. 13th – Save the Date

SNIA will be celebrating its 20 years of standards development for the storage industry.  Celebrations will be on Wednesday, September 13th, 2017 at the Santa Clara Hyatt in conjunction with the Storage Developer Conference.  We hope you'll be able to join us as we celebrate this milestone!  Save the date.

Jump Start Your SNIA Swordfish™ Implementation

If you’ve heard the buzz about SNIA’s Swordfish™ specification and want to learn more, there’s now a new interactive resource packed full of useful information available online here. As with other Swordfish information, you can also find a link to this new interactive resource on the SNIA Swordfish page.
The “SNIA Swordfish Practical Guide” provides a quick-start reference for implementers who are developing clients and providers for SNIA Swordfish, which is an extension of the DMTF’s Redfish® specification. Using the same easy-to-use RESTful interface, along with JavaScript Object Notation (JSON) and Open Data Protocol (OData) as Redfish, Swordfish seamlessly manages storage equipment and services.
The Practical Guide brings together best practices, frequently asked questions, real world experience and detailed specification content. The interactive screens lead you to the appropriate content, whether you are looking for a general understanding of the Swordfish API for storage management or the underlying Redfish API for systems management. The content will continue to grow, so if you have suggestions for improvements or material to contribute please email storagemanagement@snia.org.
The Practical Guide will be updated frequently, so check back often!

Storage Field Day Persistent Memory and Scalable Storage Management Presentations Now on YouTube

On June 15th SNIA returned to Storage Field Day with experts, Rob Peglar, SNIA Board member and senior vice president and CTO at Symbolic IO, and Richelle Ahlvers, co-chair of the SNIA Scalable Storage Management Technical Work Group and principal storage management architect at Broadcom Limited. Videos of their presentations on Persistent Memory and Scalable Storage Management are now available on demand. Check them out at www.snia.org/sfd.

Reel It In: SNIA Swordfish with Richelle Ahlvers
Richelle Ahlvers gives an introduction to Swordfish. This was designed out of a need to improve storage management APIs in terms of efficiency, with the goal of making them applicable to hyperconverged and hyperscale users. This is a client-oriented, built on the DMTF Redfish specification.

SNIA Persistent Memory Introduction with Rob Peglar

SNIA Persistent Memory Introduction with Rob Peglar
Rob Peglar gives an overview on what the organization is developing and promoting with persistent memory. Rob frames this simply as having persistent storage living within a memory slot.

SNIA NVM Programming Model with Rob Peglar

SNIA NVM Programming Model with Rob Peglar
In this session, Rob Peglar reviews the non-volatile memory programming model. This was developed to give a standard around which to programmatically address this emergent storage medium. Rob also takes time to answer delegate questions surrounding how this software model is implemented in hardware.

SNIA NVDIMMs with with Rob Peglar

SNIA NVDIMMs with with Rob Peglar
In this third presentation, Rob Peglar reviews the specifications for different NVDIMM modules that SNIA has developed. These are vendor agnostic, and use a memory controller to manage data over the fast memory interface to either NAND flash, or a combination of flash and DRAM.

Education and Certification

Storage Technology Changes Increase Certification Importance 

Keeping pace with the evolution of data storage technology is tougher than ever.  No longer are five or six storage vendors dominating the market, today’s IT professionals must understand the impact of Hyperscalers, flash-based storage, software-defined data centers, data analytics, the cloud and more. 
Employers recognize these trends and are placing greater value on IT certifications. According to a recent CompTIA HR Perceptions of IT Training and Certification Study, nearly two thirds of HR executives indicate IT certifications are very valuable (66%) compared to only 30% three years ago. Their outlook on the importance of IT certifications has risen as well. 94% expect it to grow significantly or somewhat significantly over the next two years.
SNIA has certified over 13,000 storage professionals worldwide, and our vendor-neutral storage certification program continues to be the industry leader in the independent assessment of technology skills. To find out more about our certification program visit www.snia.org/certification.
Upcoming Webcasts

Everything You Wanted to Know about Storage But Were Too Proud to Ask: What if Networking and Programming had a Storage Baby – Vermillion Pod
July 6, 2017
Rob Peglar, Symbolic IO
J Metz, Cisco
Alex McDonald, NetApp
Dror Goldenberg, Mellanox

When looking at data from the lens of an application, host, or operating system, it’s easy to forget that there are several layers of abstraction underneath before the actual placement of data occurs. In this webcast we are going to scratch beyond the first layer to understand some of the basic taxonomies of these layers, discussing:

  • Storage APIs and POSIX
  • Block, File, and Object storage
  • Byte Addressable and Logical Block Addressing
  • Log Structures and Journaling Systems
The State of Cloud Security
July 20, 2017
Eric Hibbard, Hitachi Data Systems
Mark Carlson, Toshiba
This webcast will include a discussion of existing cloud and emerging technologies (such as the Internet of Things (IoT), Analytics & Big Data, and more) – and explain how we’re describing and solving the significant security concerns these technologies are creating. SNIA experts will discuss emerging ISO/IEC standards, SLA frameworks and security and privacy certifications. Topics covered will include:  
  • A summary of the standards developing organization (SDO) activities:
    • Work on cloud concepts, CDMI, an SLA framework, and cloud security & privacy 
  • Securing the Cloud Supply Chain:
    • Outsourcing and cloud security, Cloud Certifications (FedRAMP, CSA STAR)
  • Emerging & Related Technologies:
    • Virtualization/Containers, Federation, Big Data/Analytics in the Cloud, IoT and the Cloud
Containers and Persistent Memory
July 27, 2017
Arthur Sainio, SMART Modular
Chad Thibodeau, Veritas
Alex McDonald, NetApp
Containers can make it easier for developers to know that their software will run, no matter where it is deployed. This webcast will discuss how persistent memory is a revolutionary technology that will boost the performance of next-generation packaging of applications and libraries into containers. 

You’ll learn:
  • What SNIA is doing to advance persistent memory
  • What the ecosystem enablement efforts are around persistent memory solutions 
  • How NVDIMMs are paving the way for plug-n-play adoption into containers environments
  • What customers, storage developers, and the industry want to see to fully unlock the potential of persistent memory in a container environment
Everything You Wanted To Know About Storage But Were Too Proud To Ask – Where Does My Data Go – Turquoise Pod
August 1, 2017
Rob Peglar, Symbolic IO
Scott Shadley, Micron
J Metz, Cisco
Chad Hintz, Cisco
In this, the seventh entry in the “Everything You Wanted To Know About Storage But Were Too Proud To Ask” popular webcast series we look into the mysticism and magic of what happens when you send your data off. Once you click “Save,” for example, where does it actually go? 

When we start to dig deeper beyond the application layer, we often don’t understand what happens behind the scenes. In this webcast we will discuss:
  • Volatile v Non-Volatile v Persistent Memory
  • NVDIMM v RAM v DRAM v SLC v MLC v TLC v NAND v 3D NAND v Flash v SSDs v NVMe 
  • NVMe (the protocol) 
Learn how these terms and concepts are at the heart of where compute, networking and storage intersect. Having a good grasp of these concepts ties in with which type of storage networking to use, and how data is actually stored behind the scenes.
Featured Podcast

Time to Say Good Bye to Storage Management with Unified Namespace, Write Once and Reuse Everywhere Paradigm
by Anjaneya Chagam, Principal Engineer, Intel

Featured Event

Flash Memory Summit 2017!

SNIA and the Solid State Storage Initiative (SSSI) invite SNIA members and colleagues to attend Flash Memory Summit 2017, August 7-10, 2017 at the Santa Clara CA Convention Center. This conference is a must for those interested in the latest developments in flash and persistent memory. SNIA members will be presenting in numerous Keynotes, Forums, and Sessions, offering multiple opportunities to learn more.
Monday, August 7:

  • Pre-conference morning seminar on Persistent Memory
  • Open to all Education Afternoon with four SNIA Tutorials on flash storage, SAS, IP-based drive management, and HPC storage 
  • SNIA Solid State Storage Reception at 5:30 pm.
Tuesday, August 8:
  • Overview of SNIA Technical work by SNIA Executive Director, Michael Oros
  • SSSI Data Recovery/Erase Special Interest Group session
  • "FMS Chat with the Experts” 
Wednesday August 9:
  • Persistent Memory Forum, co-sponsored by SNIA, JEDEC and the Open Fabrics Alliance 
Thursday August 10:
  • NVDIMM Forum hosted by the SSSI NVDIMM SIG

Stop by booth 820 (Hall B) to meet with SSSI member companies for a discussion of a new white paper on SSD Erase and a multi-vendor NVDIMM demonstration. SSSI NVDIMM SIG member companies will also showcase technology in the Demonstration Center in Hall C.  Get a $100 discount on any conference package by using the code "SNIA17" during registration. Visit http://www.flashmemorysummit.com for the full agenda and registration options.

Find SNIA at these Events
DMTF Alliance Partner Technical Symposium – Portland, OR – July 24-28, 2017
Flash Memory Summit – Santa Clara, CA – August 7-10, 2017
SMI Plugfest – Mountain View, CA – August 14-17, 2017
Storage Developer Conference – Santa Clara, CA – September 11-14, 2017
Storage Field Day Extra at SDC – Santa Clara, CA – September 14, 2017
SDxE – Austin, TX – September 25-27, 2017
Microsoft Ignite – Orlando, FL – September 26-29, 2017
Storage Visions – Milpitas, CA – October 16, 2017
Cloud Expo Europe Frankfurt – Frankfurt, Germany – November 23-24, 2017
Cloud Expo Europe Paris – Paris, France – November 29-30, 2017
We value your feedback. Please send any comments or suggestions to the SNIA Matters editor, Diane Marsili.
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