The industry needs a new storage medium that is more dense, durable, sustainable, and cost effective to cope with the expected future growth of archival data. DNA, nature’s data storage medium, enters this picture at a time when synthesis and sequencing technologies for advanced medical and scientific applications are enabling the manipulation of synthetic DNA in ways previously unimagined. This session will provide and overview of why DNA data storage is compelling and what the DNA Data Storage Alliance is doing to help build an interoperable DNA Data Storage ecosystem.