As Cloud industry gears up towards attacking Climate Change – identifying the sources of carbon and other associated impacts is a needed first step to device a plan of action to further sustainability improvements. The cloud storage market is expected to exceed $390B by 2028; hence a key area of focus to reduce Data Center Climate Impact. As a leading force in the cloud solution sector, we recognize the environmental implications.

The cloud storage market is expected to exceed $390B by 2028. Data growth is driven by new cloud-native applications incl. AI/ML, continued enterprise application migration to the cloud, and the continued growth of hybrid deployments . This explosive growth in cloud storage is expanding the manner in which the underlying storage technologies - HDDs, Flash, archival media - are used by the cloud storage platform, and is also driving the need for innovation in storage media technologies.