Abstract
If you want to successfully solve the complexity and cost crisis in the datacenter, you have to change current practices and begin working together as an organization. Our contention as the SNIA Data Management Forum, in publishing this paper is to emphasize the importance of managing and operating the datacenter based on the value-of, and requirements-for information to the organization. Step one for successful information-based management, is to collaborate with all information stakeholders in order to define the requirements for information, so that it can be managed properly over its lifecycle.