Leveraging Social Media to Your Advantage

Today’s X-generation infused workforce is comfortable and confident with social media in their non-professional lives and want the same access while on the job. As IT professionals, how do you-or can you-effectively bring these new methods of communication into your organization? When should you make the case for social media? And what are the right uses for social media in the organization?

This tutorial will review popular social media tools and discuss the issues involved in opening the organization to social media, with illustrations of how a company can leverage these tools for business practices.

Learning Objectives

Identify the social media tools that can be used to match your objectives and how to engage with online influencers
Learn more about the social media work methods of the next generation of employees and how you can integrate their expectations and ideas into your business goals and deliverables.
Better understand the opportunities and risks involved in an organization’s social media implementation