Using Social Media to Your Advantage | SNIA

Abstract

It is easy to become overwhelmed by the growing popularity of social media. Today’s X-generation infused workforce is comfortable and confident with these new methods of communication – don’t be left behind. Our talk will provide an overview of the most popular social media tools and how to use them to your advantage in today’s fast moving, high expectation environment. We will use case studies to illustrate how companies are leveraging these tools to promote technologies and solutions in new and innovative ways

Learning Objectives

• Identify the social media tools that can be used to match your objectives
• Learn how to engage with online influencers
• Better understand the social media work methods of the next generation of employees and how you can integrate their expectations and ideas into your business goals and deliverables